Ciclista matchbox print
2 colour screen print of an original Ciclista Swedish matchbox label on 350 gsm Snowden paper
Edition of 100
The Story behind the print as told by Tom Love the designer.
Ubiquitous, cheap and disposable, the matchbox has since been adorned with advertisements for everything from refrigerators to motor oil. It has been a vehicle for empire-building as much as for promoting the local corner restaurant. The state-controlled production of matchbox labels was exploited as a means of publicising political initiatives, promoting public health and safety, and selling products and ideals both at home and abroad.
The safety match was invented by Johan Edvard Lundstrom. Before the safety match was invented, matches were dangerous for the production workers in the factory because of the use of the very poisonous phosphorus that they were inhaling. After some years of exposure they could get infected from the poisonous phosphorus and get a disease called “Phossy jaw” and could lose their teeth.
In 1847 Johan Edvard Lundstrom set up a production plant and bought an estate on the coast of Lake Vättern where they built a large match factory. Today, their original factory is a museum.
The Lundström safety match won an award at the much coveted “World Exhibition” in Paris 1855.